OptiCrib™ is the exclusive marketer of the AWM Frictionless ™ shopping and inventory management technology for business-to-business applications. Frictionless technology (or attendant free automated shopping) was originally introduced to the retailing industry in 2017. OptiCrib’s mission is to design, install, and promote the use of this brand-new technology for business-to-business supply relationships. If you would like more information or have an idea for a new application that we can help you with, please just drop us a line!